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Work
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00:30
Creditfix - Vanishing
Producer x2 nominations - The Nods Awards 2020 Advert for debt solution company Creditfix that I produced for STV Creative. Credits Exec Producer: Victoria Allison Producer: Will Leitch Creative: Kenny MacKay Director: Tom Gentle Director of Photography: Steven Ferguson Production Designer: Andy Drummond 1st AD: Stuart Cadenhead Editor & VFX: Martin Macdonald Graphics: Graham Anderson Composer: Gordon Skene Wardrobe: I'll Be Your Mirror Sound: Cy Jack at STV Grade: Jon Dobson at Wash Post London Lead actor: Polina Sulim Voiceover: Elisa Canas
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William Leitch - Production Reel 2022
New showreel (available in 4K!) that I've edited of my advertising work at the STV Creative agency. This reel features ad's that I produced incl co-ordinating the live-action shoots or animation. I oversaw productions through scheduling, hiring external crew, and into post including delivering to broadcast libraries, writing music cuesheets, working with cast/crew/agency staff.
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Glasgow City Council - Talking Rubbish
Animated TV advert I produced for STV Creative to launch in January 2022. Glasgow City Council wanted to change the behaviour of residents and increase recycling numbers, and also required the creation of characters that could be used on ‘mascots’ online and in print whenever creating follow-up material regarding recycling. We created this animated ad featuring rubbish that want to be recycled as a way to get the engagement/conversation around recycling across in a different way to viewers/radio listeners. Production: STV Creative, Producer: Will Leitch, Creative: Kenny MacKay, Graphic Design: Graham Anderson, Illustrator: Dennis Schuster, Animator: Robert Kalfas, Post Production: Michael Maxwell, Sound Dub: Amanda & Cy @ STV, VO: Matthew Gallagher, Blanche Anderson & Angela Ness (tagline VO)
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Scotland's Towns Partnership - What If?
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Visit Scotland - Responsible Tourism: Film 1
The first of two 60" Visit Scotland films I produced for STV Creative around the theme of Responsible Tourism - with more staycationing than usual this year, let's leave places we visit as we find them. Channel idents, sponsor bumpers, social media clips were also created and delivered as part of the campaign. An important message to get out there, and we loved working on this project. Production: STV Creative, Producer: William Leitch, Creative: Neil Gilmartin, DoP: Carlo D'Alessandro, Editor/Grade: Ciaran Lyons, ACs: Rasmus Rani & Michael Neal, Post: Michael Maxwell Graphics: Graham Anderson, Sound Mix: Cy Jack.
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Scotlands Towns Partnership - Choose
Scotland's Towns Partnership wanted to highlight examples of the small town shops and business owners that need customer's help right now more than ever post-pandemic. We filmed on location to capture spur of the moment interactions between the shop owners and their customers, to look to capture the essence of the community shop experience and to prompt thought on choosing where you spend your money - by also featuring some portrait shots of the business owners and staff, welcoming people back, with safety guidelines in place, to their shops. Production: STV Creative, Producer: William Leitch, Creative: Neil Gilmartin, DoP: Carlo D'Alessandro, Editor: Greg Bell, Colour Grade: Beth Woodruff, Post: Michael Maxwell, Graphics: Graham Anderson, VO: Fiona MacKinnon, Sound Mix: Cy Jack.
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The Mobility Centre - Rise
The Mobility Centre wanted to freshen up their advertising and stand out in their industry. Our solution involved a touch of '2001: A Space Odyssey'! Production: STV Creative, Producer: William Leitch, Creative: Kenny MacKay, Graphic Design: Graham Anderson, DoP/Edit: Stu Gray, AC: Tom Armstrong, Post Production: Michael Maxwell
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00:20
STV sponsored by Galloway
STV Channel Sponsorship campaign for Galloway. We created 6 videos that will lead in and out of STV programming featuring creative based around how food creates emotional connections. We chose to tell this story via animation that transitions to a live action ending in each segment. Additionally, we designed a graphic design treatment for use on social and print. Production: STV Creative, Producer: William Leitch, Creative: Neil Gilmartin, Graphic Design: Graham Anderson, Illustrator: Verónica Grech (Making Pictures ), Animator: Peter Rogers, Camera (live action): Stu Gray, Art Director (live action): Ruth Darling
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Glasgow City HSCP (Health and Social Care) 60" Recruitment Campaign
Producer
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Asda - Scottish Recipes campaign
Producer
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Glasgow City Council - Spaces for People
Producer
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Skills Development Scotland – More to School
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