• William Leitch

Work: Producer on Asda Scottish Recipes campaign

Excited to share a recipe video (above) from a wide-ranging campaign I produced for Asda. The campaign consisted of a live-action shoot (with Covid-19 measures in place), a TV advert, x4 ‘Scottish Recipe’ videos, which are hosted on a specially-created carousel (given the name ‘The Cooking Hub’) on the STV Player. Digital imagery was created for the carousel and sponsored social media posts were also included as part of our campaign deliverables. Big thanks to our brilliant crew and the remaining recipe videos can be viewed at the bottom of this page (after the crew credits).


Exec Producer: Victoria Allison

Producer: Will Leitch

Creative: Neil Gilmartin

Graphic Designer: Graham Anderson

DOP: Carlo D’Alessandro

AC: Sefa Ucbas

Food Stylist: Clair Irwin

Art Director: Ayden Millar

Editor: Martin Macdonald

Grade: Beth Woodruff

Sound Dub: Cy Jack

VO: Helen Mackay

Post Production/Data Wrangling: Michael Maxwell

GFX: Geri Toth

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